You may suppose that the book exposes the secrets of making the things go viral, and it really does.
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Whether you’re a manager at a big company, a small business owner trying to boost awareness, a politician running for office, or a health official trying to get the word out, Contagious will show you how to make your product or idea catch on.Why are your cat’s photos more popular than yours? Why are 10% of all daily searches on the Internet for Donald Trump? Why does the book that is the subject of this blog post, “ Contagious: Why Things Catch On”, appear third in the Google results, when you simply look for the word “ contagious”? Contagious provides specific, actionable techniques for helping information spread-for designing messages, advertisements, and content that people will share. Learn how a luxury steakhouse found popularity through the lowly cheesesteak, why anti-drug commercials might have actually increased drug use, and why more than 200 million consumers shared a video about one of the most boring products there is: a blender. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos. In Contagious, Berger reveals the secret science behind word-of-mouth and social transmission. He’s studied why New York Times articles make the paper’s own Most E-mailed list, why products get word of mouth, and how social influence shapes everything from the cars we buy to the clothes we wear to the names we give our children. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral? Wharton marketing professor Jonah Berger has spent the last decade answering these questions. People don’t listen to advertisements, they listen to their peers. What makes things popular? If you said advertising, think again.
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